While breasts are often celebrated, they also come with their fair share of frustrations.

From uncomfortable bras and back pain caused by a larger chest to increased sensitivity during your period, many people deal with bre.ast-related discomfort on a regular basis. Recently, however, another concern has been getting a lot more attention: itching.

According to data from Bupa UK Insurance, online searches for “itchy b.oo.bs” increased fourteenfold between July and August this year. Searches for “one itchy nipple” tripled, while “itching below breast” doubled, suggesting that many people are experiencing or at least worrying about this symptom.

With Breast Cancer Awareness Month approaching in October, Dr. Tim Woodman, Medical Director for Cancer Services at Bupa UK Insurance, shared expert insight to address common concerns.

Should itchy bre.asts be worrying?

Dr. Woodman explains that breasts, like any other part of the body, can occasionally feel itchy. Most of the time, this is harmless.

“It’s uncommon for breast itching to be linked to breast cancer,” he says. “However, if you notice a persistent itchy patch on or around your breast that you keep scratching, it’s sensible to have it checked by a healthcare professional.”

Can breast itching ever signal can.cer?

Although rare, itching can sometimes be linked to bre.ast canc.er. One uncommon form, inflammatory breast cancer, may cause skin changes such as redness, swelling, warmth, pain, and itching.

Other possible causes

Dr. Woodman also points to Paget’s disease, a rare condition affecting the nipple and areola. While it doesn’t always involve cancer, it can sometimes develop into cancer within the milk ducts and may cause sore, itchy, or bleeding nipples.

More commonly, bre.ast itching is linked to non-serious conditions such as eczema. Infections like mastitis can also cause inflammation, discomfort, and itching.

“If itching around your breasts is frequent or uncomfortable, it’s best to get medical advice,” Dr. Woodman recommends.

Common signs of bre.ast can.cer

Since the early 1990s, breast cancer rates in the UK have risen by about 18%, making awareness of symptoms especially important. The most common sign is a new lump or thickening in the breast or armpit area.

Other symptoms to watch for include:

• Pain or swelling in the armpit
• Redness, rash, crusting, or inflammation around the nipple
• Changes in breast size or shape
• Changes to the nipple, such as inversion
• Altered skin texture on the breast
• Discharge or bleeding from the nipple

While these signs don’t always mean cancer—many lumps are benign—it’s important to get checked to be certain.

Reducing br/east can.cer risk

Dr. Woodman notes that roughly one in four breast cancer cases in the UK could potentially be prevented through lifestyle changes. He suggests five key steps:

• Maintain a healthy weight through balanced eating and regular exercise.
• Stay active, aiming for at least 150 minutes of exercise per week.
• Limit alcohol intake, as alcohol is linked to br/e/ast canc3r risk.
• Avoid smoking, which may contribute to cancer risk and harms overall health.
• Check your b/r/easts regularly so you can notice changes early.

Being aware of your body and seeking medical advice when something doesn’t feel right is one of the most important steps you can take.